Advanced User Role Pricing for WooCommerce

Add user roles and customer specific pricing. Add a fixed price, markup or discount existing price in percentage or fixed amount.

WooCommerce Role Based Pricing extension empowers you to set your product prices based on user roles and individual customers. You can discount or markup prices by fixed or percentage amount. Once the prices are changed only the specified customer & user roles will see the new prices, whereas the rest of the customers will see the regular prices.

This extension comes with rule-based management that allows you to change prices in bulk for a whole category or selected products. While setting up a price change, you can choose to set a minimum & maximum order quantity and restrict customers from purchasing beyond the predefined quantity limit.

You can also hide price and/or add to cart button for not logged in customers and replace them with a custom text & link. 

 

Features:

  • Adjust pricing for individual customers and user roles
  • Set a fixed product price
  • Increase price by fixed or percentage amount
  • Discount price by fixed or percentage amount
  • Change prices on the product level
  • Add rules to change prices in bulk for specific products or categories
  • Import and Export role based pricing using a CSV file
  • Apply role based prices discount to regular or sale price
  • Option to not apply role based discount to on-sale products
  • Ability to Import and export pricing rules
  • Compatible with product variations
  • Set minimum & maximum quantity
  • Replace original price in case of price increase
  • Strikethrough old price and show the new price as a special price
  • Configure start & end date for each price rules
  • Hide price & add to cart for not logged in and specific user roles
  • Replace price with custom text
  • Replace add to cart with a new custom button & link

How Does Price Change Work?

WooCommerce User Role pricing is a smart plugin that handles the price markup and markdown efficiently. Incase of price markup, the original price is replaced with the new increased price whereas incase of price markdown, the original price is strikethrough and the new price is displayed just below the original price. This makes your customers feel special and helps in improving the conversion rate.

WooCommerce Prices by User Roles

Pricing on Product Level

You can update the price based on the user role and customer on the product level. The product level settings enable you to,

  • Set price for each user role (Leave empty to use default price)
  • Change price for any customer
  • Specify minimum & maximum order quantity
  • Set a fixed price or increase/discount price by a percentage or a fixed amount.

Role Based Pricing on Product Page

Compatible with Product Variations:

With WooCommerce Price by User Role, you can configure separate prices of each variation. Set different prices for different user roles and individual customers.

Compatible with Variations

Rule-Based Price Management

The rule-based price management empowers you to change product prices in bulk. Instead of changing prices product by product, you can utilize the rule-based feature to change prices in bulk for specific products and categories.

While creating a new price rule you can,

  • Specify user roles and individual customers
  • Specify minimum & maximum order quantity
  • Set a fixed price or increase/discount price by a percentage or a fixed amount.
  • Select products & categories to apply the new price change.

Price Based on Roles Bulk Rule

Import Export Role Based Prices:

You can import and export role based pricing using a CSV file.

WooCommerce Role based prices import export

Hide Price & Add to Cart:

With WooCommerce Role-based Prices plugin, you can hide price and/or add to cart button for non-loggedin and specific user roles. You can also choose to hide prices for all or specific products & categories.

WooCommerce Hide Price

Use Cases of WooCommerce Role Based Pricing:

To better understand this WooCommerce Prices By User Role extension, we have listed a detailed use case that covers every aspect. All these price rules can be active at the same time.

Registered Customer A
  • Has discount 50% on product category Z
  • Has discount 20% for specific products
  • Has Markup 20% on product category X
Registered Customer B
  • Has discount 40% on product category Z
  • Has discount 30% on specific products
  • Has Markup 30% on product category X
Registered Customer C
  • Has Discount 10% for All Products

Registered Customer D

  • Has Markup 10 for All Products

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Plugin

Maintenance snapshot

See recent updates, compatibility, support, and developer activity.

  • Updated 457 days ago
  • Developer active
  • WPBay support available

Snapshot updated 3 hours ago

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Maintenance details

This is maintenance data. It does not measure product quality or sales.

  • Last update Updated 457 days ago
  • Compatibility WordPress 6.8 tested, three versions behind · PHP 8.5 not marked as tested · WooCommerce 8 tested, three versions behind
  • Releases 0 releases in the last 12 months
  • Developer activity Developer active
  • Support No recent support tickets to measure
  • Docs and demo Documentation missing · Changelog missing · No demo listed

Health reflects recent activity during the last 90 days.

How this snapshot works

Plugin Health

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Last update 30 points

Plugins receive full recency points under 30 days, then step down at 90, 180, 365, and 545 days.

Compatibility 20 points

WordPress, PHP, and WooCommerce (when relevant) are scored separately. The latest two PHP lines count as current. Nearby previous versions keep most of the points.

  • Current version 100%
  • One version behind 75%
  • Two versions behind 50%
  • Three versions behind 25%
  • Older or not listed 0%
Releases 15 points

One release earns 10, two or three earn 13, and four or more earn 15. Each accepted product ZIP counts once; reprocessing the same upload and listing-only edits do not count.

Developer activity 15 points

Based on WPBay login and dashboard activity. Exact last-login dates are never shown.

Support 15 points

There are no recent WPBay tickets to measure.

Docs and demo 5 points

Documentation: 2. Changelog: 1. Working demo or preview: 2.

Score ranges

  • 90–100 Excellent
  • 75–89 Healthy
  • 60–74 Fair
  • 40–59 Needs attention
  • 0–39 Limited

Long gaps

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  • Time since update 35 points
  • Last developer activity 25 points
  • WordPress compatibility 15 points
  • Support replies 15 points
  • Fewer releases 10 points

Pricing Plans 

$78,97
1 Site

Prices are in US dollars and exclude taxes

  • Sales King
    1
  • Marketplace Pillar
    3
  • Years on WPBay
    1
  • Customer Favorite
    1
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  • Last Updated 16 Jun 2025
  • Type Plugin
  • Version 1.0.0
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