Envato

For ThemeForest & CodeCanyon sellers

Envato exclusivity ends July 1. Build your second revenue channel now.

Keep selling on Envato. Add WPBay as your second storefront for recurring revenue, migration flexibility and long-term business independence.

July 1, 2026 - exclusivity lifts on Envato Market
Open Your WPBay Store Compare WPBay vs Envato
✓ Keep Envato live ✓ Plugins, themes & scripts ✓ Licensing & updates built in

A note from the founder

I built WPBay because I needed an alternative myself.

Before WPBay, I was in the same position many Envato authors are in today.

Meet the founder - why WPBay exists

I am Szabi, founder of WPBay and the developer behind CodeRevolution, a long-time WordPress plugin business formerly selling through CodeCanyon.

Over the years, I built products, supported customers, shipped updates, handled urgent bug fixes and learned the hard reality of maintaining software in a one-time purchase marketplace.

When my own CodeCanyon sales began declining, I faced the same question many sellers are asking now: keep depending on a single platform or build something more sustainable.

WPBay was my answer.

I migrated my own products, moved customers into subscription-based licensing and built the infrastructure I personally needed as a plugin seller - licensing, update delivery, subscriptions, migration tooling, customer communication and seller workflows.

WPBay was built from direct experience solving a problem I was already living.

If you are evaluating whether it is time to reduce dependency on a single marketplace, I likely asked myself the same question long before this page existed.

Why listen to me?

This is not theory. I already made this transition myself.

WPBay was built by someone who lived through the exact marketplace problems many Envato authors are dealing with today.

Founder

CodeRevolution

Long-time WordPress plugin developer and marketplace seller.

History

Former CodeCanyon Elite Author

10+ Years of real experience selling plugins through CodeCanyon.

Sales

15,600+ Sales

Historical CodeCanyon sales from my own plugin business.

Reputation

4.9 / 5 Rating

Customer feedback earned over years of shipping and supporting products.

Proof

Successful Migration

Aimogen Pro was successfully moved from Envato into a sustainable subscription business.

I am not asking authors to try something I would not trust myself. WPBay exists because I needed a better long-term home for my own software products first.

What about actual sales?

Honest answer: WPBay is still early.

WPBay is not yet matching Envato's traffic volumes and I will not pretend otherwise.

My own migrated products currently generate around $1,000/month in steady revenue, with subscription renewals expected to increase that over time.

For most experienced sellers, the smartest move is not abandoning Envato overnight. It is launching one product, testing the platform in real conditions and building a second revenue channel gradually.

Questions serious sellers ask

The same operational questions I would ask before trusting a new marketplace with my business.


Who owns my customers?
WPBay is not designed to trap sellers in a closed ecosystem. Seller business continuity matters. If migration or export assistance is needed, WPBay will work with sellers to make that transition practical.
What happens if WPBay shuts down one day?
Fair question. No platform lasts forever. WPBay is being built for the long term, but if that ever changes, seller business continuity matters. Migration support and practical transition assistance would be part of that conversation.
Who handles refunds, disputes and fraud?
Sellers decide whether a refund request is approved or rejected after discussing with the customer. Once approved, WPBay processes the refund automatically. Fraud prevention and payment infrastructure are handled centrally. WPBay covers payment gateway refund costs.
Do I need to handle VAT, taxes and invoices?
WPBay handles EU VAT collection, invoicing and payment processing centrally, so sellers are not expected to become tax compliance experts just to sell plugins. As WPBay is not a US-based company, US royalty withholding tax does not apply to seller earnings on WPBay.
Can I communicate with my customers?
Yes. Sellers can send product-related email campaigns to customers, including update announcements, promotions, feature launches and important notices. Customer communication tools continue to expand.
How serious is the infrastructure?
WPBay runs behind Cloudflare protection, uses SSL-secured checkout, daily backups, monitored uptime infrastructure and active marketplace maintenance. This is built as production infrastructure, not a hobby experiment. Public uptime monitoring is available.
Will customers trust WPBay?
Trust is earned, especially for a younger marketplace. That means fast checkout, modern UX, transparent policies, secure payment handling, verified seller information and consistently good buyer experiences.
Is WPBay a one-person project?
WPBay was founded by me, but the goal is building a long-term business, not a solo side project. Growth funds expansion, infrastructure and team building over time.
Are other established sellers joining WPBay?
Sure. Additional established WordPress authors are joining post-July 1, alongside smaller active sellers already on the platform.
Can I still keep selling on Envato?
Yes. WPBay does not require exclusivity. Many sellers start by testing one product while keeping their existing Envato business active.
Why not just use Freemius?
Freemius is excellent if you already have your own traffic and want direct SaaS-style selling. WPBay combines marketplace discovery, seller infrastructure, licensing, subscriptions and migration tooling in one place.

Built for real plugin and theme businesses

WPBay includes the infrastructure software sellers actually need to run and grow a sustainable business.

Licensing & updates

License validation, purchase verification, SDK integration, API access and one-click WordPress updates.

Customer lifecycle tools

Email announcements, update notifications, support workflows and customer communication tools.

Migration support

Coupons, upgrade flows and migration tooling for bringing existing Envato buyers into sustainable plans.

Recurring revenue models

Subscriptions, renewals, flexible pricing plans and modern plugin business economics.

How migration usually works

Most experienced sellers take a phased approach rather than moving everything overnight.

1. Start small

Launch one smaller product first and evaluate the platform under real conditions.

2. Validate operations

Test licensing, updates, subscriptions, support workflows and customer communication.

3. Migrate strategically

Move legacy buyers gradually using coupons, upgrade offers or subscription migration plans.

4. Expand when ready

Grow your catalog only after the process feels proven and sustainable.

See WPBay in action

Short walkthrough videos covering migration, product uploads, licensing, support workflows and seller operations.

What Envato's July 1 Change Means For Plugin & Theme Sellers

Understand what the exclusivity change means and why many authors are evaluating alternatives.

Import Envato Products to WPBay Automatically

See how existing Envato products can be migrated into WPBay with minimal friction.

Uploading Your First Plugin or Theme on WPBay

A walkthrough of the seller upload workflow.

Managing Licenses and Getting Support on WPBay

See how licensing, validation and support workflows operate.

Why customers trust WPBay

Buyers trust marketplaces that feel secure, transparent and professionally run. That trust is built into how WPBay operates.

✓ Secure checkout ✓ SSL protected ✓ Cloudflare security ✓ Verified seller profiles ✓ Refund workflows ✓ Transparent marketplace policies ✓ Built by a known WordPress developer

Ready to test WPBay with your first product?

The smartest migrations usually happen before the crowd arrives.

Start selling on WPBay Talk directly with Szabi
Built by Szabi - CodeRevolution (WordPress developer, plugin seller, Envato author)