Sell WordPress products without building the commerce stack yourself
WPBay gives developers one place to sell plugins, themes, scripts and services while we handle the checkout infrastructure, payments, subscription billing, licensing tools and tax administration around the sale.
- Managed checkout
- Software licensing
- Recurring subscriptions
- Free trials
- VAT & customer invoicing
- License tiers
- Automatic updates
- Discounts & promotions
What’s included when you sell through WPBay?
You focus on the product. WPBay provides the marketplace and commercial infrastructure needed to sell it.
Managed checkout
Customers purchase directly through WPBay instead of requiring you to build and maintain your own checkout system.
Merchant of Record
WPBay handles the commercial transaction with the customer, including payment processing, applicable VAT collection and customer invoicing.
One-time purchases
Sell lifetime or fixed-price licenses without forcing your product into a subscription model.
Recurring subscriptions
Build recurring revenue with monthly or yearly subscription pricing for supported products.
Free trials
Let customers try eligible subscription products before the first paid billing period begins.
Flexible license tiers
Create different product plans and site limits such as single-site, multi-site or larger agency licenses.
Software licensing
Connect plugins and themes to WPBay for purchase validation, license activation and activation limits.
Automatic WordPress updates
Use the WPBay SDK to deliver new plugin and theme versions directly through the familiar WordPress update flow.
Plan-based feature access
Products with multiple plans can identify the purchased plan and unlock features based on the customer’s license.
Discounts and promotions
Run genuine limited-time offers and participate in marketplace promotions when you want to give customers an extra reason to buy.
Affiliate promotion
WPBay’s affiliate program can bring additional customers to products through tracked referral sales.
Customer accounts
Buyers can access their purchases and order information from their WPBay account instead of relying on a separate system maintained by each seller.
VAT and invoicing
WPBay manages applicable VAT collection and customer invoices for transactions processed through the marketplace.
Refund handling
Customer refund requests are handled under WPBay’s marketplace refund policy rather than requiring every developer to build a separate refund workflow.
Sales and customer insights
Monitor orders, sales activity, reviews and product performance from your seller dashboard.
Customer reviews
Build trust around your product through verified marketplace reviews and interact with customer feedback.
Marketplace discovery
Your product becomes part of a marketplace where customers can discover, browse, compare and purchase WordPress solutions.
Seller payouts
Request available earnings from your seller dashboard once you reach the $50 minimum withdrawal threshold.
No exclusivity requirement
Continue selling through your own website or other marketplaces while also listing your products on WPBay, subject to marketplace terms.
Pre-publication review
Submitted products are reviewed before publication for quality, security and marketplace compliance.
No listing fee
Creating a seller account and listing products on WPBay is free. WPBay earns its commission when your product sells.
Start selling in four simple steps
There is no separate payment stack to build before you can submit your first product.
Create your seller account
Register for free and complete your individual or company seller profile.
Submit your product
Add your product files, description, documentation, screenshots, pricing and support information.
Pass the review
WPBay reviews the submission before publication. If something needs work, you receive actionable feedback.
Start selling
Once approved, your listing goes live and customers can purchase it through WPBay.
Your product stays yours. WPBay handles the selling infrastructure.
Use as much or as little of the WPBay developer stack as your product needs. Plugins and themes can integrate licensing and automatic updates, while other digital products can simply use WPBay as their marketplace and checkout.
PHP SDK
Add license registration, validation, updates and product integration to WordPress plugins and themes.
REST API
Build your own integration when the standard WPBay SDK is not the right fit for your product.
Plan awareness
Detect the license plan a customer purchased and use it for feature gating inside your software.
Product updates
Upload new versions from your seller dashboard and deliver updates to eligible customers.
WPBay handles the transaction with the customer
WPBay operates as Merchant of Record for marketplace purchases. Instead of every developer maintaining a separate payments and tax stack, WPBay manages the commercial transaction and then credits your seller earnings.
Read the Seller Agreement- Checkout and payment processing
- Applicable VAT collection
- Customer invoicing
- Subscription billing where applicable
- Marketplace refund handling
- Seller earnings and payouts
- Standard payment processing costs
- Standard withdrawal fees covered by WPBay
Keep up to 88% of your organic sales
New WPBay sellers keep 70% of organic sales. Your share automatically increases as your total marketplace sales grow.
There are no seller registration fees, listing fees or standard withdrawal fees.
Start sellingA marketplace around your product
Selling software is not only about processing a card payment. WPBay also gives your products ways to be discovered and evaluated by potential customers.
Marketplace discovery
Products can be discovered through categories, search, collections and marketplace browsing.
Reviews
Customer reviews provide social proof and give sellers a direct way to respond to feedback.
Promotional opportunities
Sellers can participate in discounts, marketplace deals, newsletters and featured promotion opportunities.
Affiliate traffic
WPBay affiliates can promote marketplace products and generate tracked referral sales.
You don’t have to choose only one marketplace
WPBay is non-exclusive by default. You can add WPBay as another sales channel while continuing to sell through your own website or other marketplaces, subject to the applicable marketplace terms.
Ready to start selling your WordPress products?
Create your seller account for free, submit your first product and get access to WPBay’s marketplace, licensing tools, checkout infrastructure and seller dashboard.