Sell WordPress Plugins, Themes, Scripts & Services
Sell WordPress plugins, themes, scripts and services through a developer-first marketplace built to handle licensing, payments, updates and global distribution.
Everything You Need to Sell WordPress Plugins, Themes or Services
Focus on creating and improving your products while WPBay provides the infrastructure required to sell them to customers around the world.
Keep More of Every Sale
Keep 70% of your organic sales from the beginning and up to 88% as your total WPBay sales grow.
Choose Your Business Model
Offer one-time purchases, monthly or yearly subscriptions, free products and multiple license tiers.
Licensing and Updates
Use the WPBay SDK to create license keys, manage activations and deliver automatic WordPress updates.
Payments and Tax Handling
WPBay handles checkout, payment processing, VAT collection, customer invoicing and payout fees.
A Marketplace Built for Discovery
Publish your products where WordPress users can discover, compare and purchase solutions from independent developers.
Promotion and Seller Tools
Access sales analytics, customer reviews, discounts, affiliate promotion, newsletters and featured placement opportunities.
Keep Up to 88% of Your Organic Sales
New sellers keep 70% of each organic sale. Your share increases automatically as your total WPBay sales grow.
| Total WPBay Sales | WPBay Commission | You Keep |
|---|---|---|
| $0-$499 | 30% | 70% |
| $500-$1,999 | 25% | 75% |
| $2,000-$9,999 | 20% | 80% |
| $10,000-$49,999 | 15% | 85% |
| $50,000+ | 12% | 88% |
How to Start Selling on WPBay
Create Your Seller Account
Register for free and complete your personal or company seller profile.
Submit Your Product
Upload your files and add a clear description, documentation, screenshots, pricing and support information.
Pass the Quality Review
Our team reviews your submission for quality, security and compliance. If changes are needed, you will receive actionable feedback.
Start Selling
Once approved, your product goes live and becomes available to WPBay customers.
Create Your Free Seller Account
Join WPBay for free and prepare your first product listing. There are no registration or listing fees.
Sell on Your Own Terms
You Control Your Products
You choose your prices, license options, subscription model and support period. You can upload updates, manage your listings and monitor product performance from your seller dashboard.
No Exclusivity Required
WPBay is non-exclusive by default. You may sell the same product through your own website or other marketplaces, provided that you comply with their terms and do not offer it elsewhere at a lower regular price.
One-Time or Recurring Payments
Sell products through one-time purchases or recurring monthly and yearly subscriptions. You can also create multiple site-license options for the same product.
Free and Premium Versions
You may publish a free Lite version on WordPress.org and direct users to the premium version sold through WPBay, subject to the WordPress.org directory guidelines.
Licensing, Updates and Product Management
WPBay SDK
Integrate license activation, validation and automatic updates into your WordPress plugin or theme.
Product Updates
Upload new versions from your seller dashboard. Existing customers are notified when an update becomes available.
Sales and Customer Insights
Monitor sales, orders, customer reviews and product performance from one dashboard.
Promotional Tools
Run limited-time discounts and participate in featured promotions, newsletters and affiliate campaigns.
Payments and Payouts
WPBay acts as the seller of record for customer transactions. Buyers purchase from WPBay and receive their invoices from WPBay, while each product remains clearly attributed to its creator.
WPBay handles checkout, applicable VAT collection, customer invoicing and standard payment processing. Your earnings become available for withdrawal when the order has no active refund dispute or account flag.
Supported Payout Methods
- PayPal
- Skrill
- Payoneer
- Wise transfer
Payout Conditions
- Withdrawals are requested from the seller dashboard
- Minimum withdrawal amount: $50
- No standard withdrawal fee
- Earnings below $50 remain in your account
What We Expect From WPBay Sellers
Every product is reviewed before publication to help maintain a secure, reliable and professional marketplace.
- Submit only products that you own or are authorized to sell.
- Follow secure coding and current WordPress development practices.
- Provide accurate descriptions, screenshots and documentation.
- Keep your products compatible and reasonably up to date.
- Provide the level of customer support advertised on the product page.
- Comply with applicable laws and WPBay marketplace policies.
- Do not upload malicious, unlawful, deceptive or infringing content.
Products with unusually high refund rates, unresolved security problems or repeated support complaints may be reviewed to protect customers and the marketplace.
How to Succeed on WPBay
Create a Strong Product Page
Explain the problem your product solves, show real screenshots and demos, list compatibility information and answer common customer questions.
Maintain Quality and Security
Test every release, follow WordPress coding standards and respond quickly when compatibility or security issues appear.
Offer Helpful Support
Clear and timely communication creates better customer experiences, stronger reviews and more repeat purchases.
Promote Your Product
Share your WPBay listing, publish tutorials, create a live demo and participate in the WPBay community.
Frequently Asked Questions
How much does it cost to become a WPBay seller?
Creating a seller account and listing products is free. WPBay earns a commission when you make a sale.
How long does product review take?
Product reviews usually take between two and five business days, depending on submission volume and product complexity.
Can I sell products that are available elsewhere?
Yes. WPBay is non-exclusive by default, so you may also sell your product through your website or other marketplaces. You must comply with the terms of every platform where the product is listed.
Can I sell subscriptions and one-time licenses?
Yes. WPBay supports one-time payments and monthly or yearly subscriptions, together with multiple license tiers.
Who sets the product price?
You set the base price of your product and may create different prices for different license options.
How do product updates and licenses work?
You can use the WPBay SDK to manage license activations and deliver automatic updates. You may also sell products that do not require license activation.
How do payouts work?
Once your available earnings reach $50, you can submit a withdrawal request from your seller dashboard. Supported payout methods include PayPal, Skrill, Payoneer and Wise.
How are refunds handled?
Refunds are processed according to the WPBay Refund Policy. When a sale is refunded, the corresponding seller earnings are deducted from the available balance.
Can I connect a WordPress.org Lite plugin to a WPBay Pro version?
Yes. You may publish a Lite version in the WordPress.org plugin directory and offer the premium version through WPBay, provided that your plugin follows the directory guidelines.
Ready to Sell Your WordPress Products?
Create your free WPBay seller account, prepare your first product and start building a sustainable WordPress business.
Become a WPBay SellerQuestions? Contact us at support@wpbay.com.