Subscription billing built for WordPress product businesses
Sell monthly or yearly access to your plugin, theme, or script. WPBay handles checkout, recurring payments, customer invoices, applicable VAT, and subscription management while you keep building the product.
- No registration fee
- No listing fee
- No exclusivity required
A subscription model that fits the way you sell
Start with a straightforward annual license, offer a lower monthly entry point, or keep a lifetime option beside both. You decide how customers buy your work.
Monthly, yearly, or one-time
Use recurring billing for ongoing updates and support, keep a one-time option, or offer both on the same marketplace.
Trials with clear expectations
Offer a free trial when it makes sense. Buyers see what they pay today, when billing begins, and the recurring amount before they commit.
Automatic renewals
Once a subscription is active, renewals follow the selected billing interval. Customers receive confirmation and an invoice for each renewal.
Customer self-service
Customers can view their subscription, change an available plan, cancel, or reactivate from their WPBay account without opening a support ticket.
Sensible plan changes
When a product supports plan switching, upgrades can apply immediately with a prorated charge while downgrades wait until the current term ends.
Plans and site-license tiers
Create Basic, Pro, or Agency plans and pair them with the activation limits that make sense—one site, several sites, or unlimited sites.
One clear path from visitor to recurring customer
The billing system matters, but it cannot create demand on its own. WPBay puts subscriptions inside a marketplace where WordPress buyers already come to find products.
Get discovered
Your product appears in a WordPress-focused marketplace, with its own listing and seller storefront.
Reduce the risk
Use a free trial when appropriate so the buyer can experience the product before the first charge.
Set the terms clearly
Show the plan, site allowance, amount due today, billing interval, and next charge before checkout.
Keep delivering value
Active subscribers continue receiving the updates and support included with their chosen product.
Let WPBay handle the customer transaction
For standard marketplace purchases, the customer buys from WPBay. We operate the checkout and take care of the buyer-facing billing work around the subscription.
- Checkout and payment processing
- Recurring subscription charges
- Applicable VAT and sales tax
- Customer invoices
- Refund administration
- Chargeback and fraud review
Your business still remains your responsibility. Sellers must report their WPBay earnings and handle the income, company, and other tax obligations that apply in their own jurisdiction.
Keep the purchase, license, and update path connected
Use the WPBay PHP SDK to add license activation, purchase validation, subscription checks, and automatic updates to a plugin or theme. Product plans and activation limits can be handled separately, so an Agency plan does not have to behave like a one-site license.
- License activation and validation
- Automatic WordPress updates
- Plan-specific feature access
- Configurable site limits
- REST API for custom integrations
- Sales and product insights
Give customers control over their own subscription
A customer should not need to email you just to check a renewal or stop the next charge. WPBay keeps the basic subscription controls inside the buyer’s account.
- View active subscriptions
- See the billing interval
- Change an available plan
- Cancel future renewals
- Reactivate later
- Receive renewal invoices
After cancellation: the customer keeps the version already downloaded, but updates and support end unless the subscription is reactivated.
Sell where WordPress customers can discover you
WPBay combines the tools behind the sale with the marketplace in front of it. Your subscription is attached to a real product page, a seller identity, and ways to earn attention.
Your own storefront
Build a visible seller profile around your products, history, customer reviews, and brand.
Marketplace discovery
Reach buyers browsing product categories, collections, search results, and marketplace features.
Promotion tools
Use discounts, newsletters, featured opportunities, and customer reviews to strengthen the offer.
Affiliate reach
Let WPBay affiliates introduce new buyers while you continue selling anywhere else you choose.
Keep a larger share as your WPBay sales grow
New sellers keep 70% of organic sales. Your share rises automatically with lifetime WPBay sales and reaches 88% at the highest tier.
| Total WPBay sales | WPBay commission | You keep |
|---|---|---|
| $0–$499 | 30% | 70% |
| $500–$1,999 | 25% | 75% |
| $2,000–$9,999 | 20% | 80% |
| $10,000–$49,999 | 15% | 85% |
| $50,000+ | 12% | 88% |
Rates apply to organic marketplace sales. Affiliate commission applies when an affiliate generates the order. WPBay charges no seller registration or listing fee.
What sellers usually want to know
Can I sell both subscriptions and lifetime licenses?
Yes. WPBay supports one-time purchases as well as monthly and yearly subscriptions. You decide which options make sense for each product.
Can I offer a free trial?
Yes. Eligible subscription products can include a free trial. WPBay shows the trial on the product card and product page, and the order summary explains what is due today and when paid billing begins.
Can a customer upgrade or downgrade?
When plan switching is configured for the product, customers can change plans through their account. Upgrades can take effect immediately with a prorated charge, while downgrades normally take effect after the current billing period.
Who handles VAT and customer invoices?
WPBay acts as Merchant of Record for standard marketplace transactions and handles the customer-facing checkout, applicable VAT or sales tax, and customer invoice. You remain responsible for reporting your marketplace earnings and complying with the tax rules that apply to your own business.
Do I have to use the WPBay SDK?
No. A product can be sold without license activation. The SDK is available when you want purchase validation, license activations, subscription-aware access, and automatic updates inside a WordPress plugin or theme.
Can I sell the same product elsewhere?
Yes. WPBay is non-exclusive by default, so you can also sell from your own site, WordPress.org, or another marketplace while following the terms of each platform.
How and when can I withdraw earnings?
You can request a payout from the seller dashboard after your available balance reaches $50. Current payout options include PayPal, Skrill, Payoneer, and Wise.
Build recurring revenue around a product customers want to keep
Create a free seller account, choose your pricing model, and submit your first WordPress product to WPBay.
Free seller account · No listing fee · No exclusivity