The people selling on WPBay are developers, designers and software makers — just like us
WPBay is a growing marketplace built by people who have spent years creating, selling and supporting WordPress software. From long-established plugin developers to theme makers and small independent teams, the goal is simple: give good products a better place to grow.
- Independent developers
- Small product teams
- Plugin businesses
- Theme developers
- Former marketplace authors
- Freemium products
- Recurring software businesses
- WordPress agencies
CodeRevolution
WordPress plugins, AI automation, content tools and developer utilities.
FOUNDER SELLERFWDesign
Interactive media, sliders, 3D experiences and WooCommerce tools.
22 PRODUCTStheme-x
The team behind the AVAS multipurpose Elementor WordPress theme.
THEME SELLERWe don’t have a giant wall of famous customer logos. Yet.
WPBay is still young.
We could fill this page with every seller name we can find, call them “customers,” and make the marketplace look larger than it is.
We would rather show you the makers who are visibly building on WPBay today and let the marketplace earn the rest of its case studies over time.
Real products. Real sellers. Real marketplace activity. No invented success stories.
Meet some of the makers building here
Different backgrounds, different products and different business models — all using the same marketplace.
Revolution
CodeRevolution
A long-running WordPress plugin business focused on automation, AI, content generation, scraping, affiliate tools and developer utilities.
- Large commercial WordPress plugin catalog
- Home of Aimogen Pro
- One-time and recurring products
- Uses WPBay licensing and marketplace infrastructure
- WPBay founder’s own product business
Design
FWDesign
A two-person development team creating WordPress, WooCommerce and JavaScript products focused heavily on interactive visual experiences.
- 22 products listed on WPBay
- WordPress and WooCommerce products
- JavaScript products
- 3D viewers, sliders and media tools
- 25+ years of experience stated on their seller profile
theme-x
The development team behind AVAS, an Elementor-focused multipurpose WordPress theme now sold and supported through WPBay.
- AVAS WordPress theme
- 80+ ready-to-import websites
- 90+ Elementor widgets
- Built-in Theme Builder
- Theme setup and customization services also available
WPBay started from a seller’s problem, not from a marketplace business plan
CodeRevolution is not an independent testimonial — it is the founder’s own WordPress product business.
That distinction matters.
WPBay was created after years of building and selling commercial WordPress products and dealing directly with the things marketplace sellers face: product reviews, declining marketplace visibility, one-time licence economics, updates, refunds, support, licensing and the need to create recurring revenue.
Aimogen Pro became one of the first real tests of that new model, moving from a traditional marketplace history into recurring WPBay plans.
Because WPBay’s first customer problem was its founder’s own. The licensing SDK, Envato migration tooling, subscriptions and seller workflows were not designed only as theoretical marketplace features — they were built around software that had to keep selling and supporting real customers.
WPBay is built for people turning WordPress work into products
You do not need a large company, venture funding or a huge existing audience.
Solo developers
One-person businesses that need to spend more time improving the product and less time rebuilding checkout, licensing and payment infrastructure.
Small product teams
Teams that already have mature software but want another marketplace, recurring revenue model or distribution channel.
Marketplace authors
CodeCanyon or ThemeForest sellers who want to diversify without immediately abandoning the channel that built their business.
WordPress.org developers
Plugin authors with a useful free product who want a commercial home for Pro plans, licences and subscriptions.
Agencies
Teams that repeatedly solve the same customer problem and are ready to turn internal tools or expertise into a reusable product.
First-time product makers
Developers launching their first paid WordPress product who would rather start with marketplace infrastructure already in place.
WPBay only grows when its sellers build businesses that last
A marketplace can optimize for listing count. We would rather optimize for products people actually want to buy, use and keep using.
That means seller success cannot stop at getting a ZIP file published.
Pricing, licensing, product quality, recurring revenue, customer trust, reviews, support, discovery and long-term maintenance all matter.
WPBay’s job is to make the commercial layer easier so sellers can spend more of their energy on those things.
Build software. WPBay handles more of the commerce around it.
Merchant of Record
WPBay is the contractual seller for standard marketplace purchases and handles the commercial transaction with the customer.
Payments
Customers can purchase through the marketplace instead of every maker implementing and maintaining a separate payment stack.
Customer tax handling
WPBay manages applicable buyer-facing VAT and transaction-tax responsibilities under its Merchant of Record model.
Subscriptions
Makers can offer monthly and yearly recurring plans in addition to traditional one-time licences.
Software licensing
The WPBay SDK and API support purchase validation, site activations, licence limits and product plans.
Automatic updates
WordPress plugins and themes can deliver new releases through the normal WordPress update experience.
Customer reviews
Eligible buyers can leave reviews, sellers can reply publicly, and other customers can mark reviews as helpful.
Affiliate promotion
A marketplace-wide affiliate program gives other people a financial reason to introduce qualified customers to WPBay products.
Marketplace discovery
Products can appear through search, categories, collections, featured placements and other marketplace discovery surfaces.
The marketplace relationship we want to build
We won’t pretend every seller is a case study
A listing on WPBay does not automatically mean a seller endorses every feature of WPBay or has achieved extraordinary results here. Real case studies should come from real results and permission.
WPBay should earn more of your business
You can continue selling elsewhere. The goal is for sellers to increase their commitment because WPBay creates value, not because leaving is prohibited.
Sellers should understand what a sale costs
WPBay publishes its seller-rate tiers and separately explains the additional acquisition cost when an outside affiliate generates the customer.
Approval should mean something
New products go through pre-publication review instead of every uploaded file appearing instantly in the marketplace.
The marketplace is infrastructure, not your product manager
The maker controls development, pricing, updates, documentation and product-specific support.
WPBay itself is still improving
The marketplace is evolving alongside its sellers. New features, seller tools, discovery systems and customer workflows continue to be added as the platform grows.
We want this page to fill up with stories that actually happened
A seller moving a CodeCanyon product into recurring revenue.
A small plugin reaching its first 100 paying customers.
A WordPress.org author launching their first Pro version.
A theme developer building a second sales channel without abandoning the first.
Those are the stories worth publishing — after they happen.
About sellers on WPBay
Are the companies on this page actual WPBay sellers?
Yes. The makers specifically featured above have products publicly listed on WPBay. Their inclusion should not be interpreted as a private testimonial or endorsement unless an explicit quote is shown.
Is CodeRevolution an independent WPBay customer?
No. CodeRevolution is the WordPress product business operated by WPBay founder Szabolcs-Istvan Kisded. It is included transparently because its products are actively sold through WPBay and have been used to test and develop the marketplace’s commercial, migration and licensing workflows.
Who is FWDesign?
FWDesign is a two-person development team selling WordPress, WooCommerce and JavaScript products. Its public WPBay profile currently shows 22 marketplace products and states that the team has more than 25 years of experience and more than 32,000 customers across its broader business history.
Who is theme-x?
theme-x is the seller behind AVAS, a multipurpose Elementor WordPress theme listed on WPBay. AVAS currently includes more than 80 ready-to-import websites, more than 90 custom Elementor widgets and its own Theme Builder.
Does WPBay have hundreds of public success stories?
No. WPBay is still a growing marketplace. Rather than present every marketplace seller as a success story, WPBay intends to publish individual case studies as sellers generate meaningful, verifiable results and agree to share them.
Can established WordPress businesses sell on WPBay?
Yes. WPBay is non-exclusive by default, so established developers can add the marketplace alongside their own website or other sales channels, subject to the terms of those channels.
Can new developers sell on WPBay?
Yes. There is no requirement to already have thousands of customers. Products still need to meet WPBay’s submission and quality requirements before publication.
Does WPBay review products before they go live?
Yes. New products undergo pre-publication review for quality, security-sensitive issues, listing accuracy and compliance with marketplace requirements before approval.
How much do WPBay sellers keep?
WPBay currently publishes standard organic seller shares from 70% for new sellers up to 88% after reaching the highest published lifetime-sales tier. Affiliate-generated orders can have an additional affiliate commission.
WPBay doesn’t need thousands of logo slides. It needs great makers building great products.
If you create WordPress software and want another place to sell it — with licensing, subscriptions, payments, Merchant of Record infrastructure and marketplace discovery already around it — open your seller account and bring us something worth buying.