Built a WordPress Plugin or Theme?
Let’s Talk About What’s Next.
Looking to sell your WordPress plugin, hand over its development, or continue earning from a product you no longer have time to maintain? WPBay is interested in exploring acquisitions, revenue-sharing agreements, and long-term partnerships with independent software creators.
Your Product Still Has Value. Even If You’ve Moved On.
Building a successful WordPress product takes months or years. But maintaining it can become a full-time responsibility. WordPress updates, customer support, security fixes, compatibility testing, and new feature requests never really stop.
Maybe you’re focusing on another business. Maybe sales have slowed. Perhaps you’re tired of maintaining a product that once performed well, or you’ve simply lost interest in the WordPress ecosystem.
That doesn’t necessarily mean your software has reached the end of its useful life.
At WPBay, we’re interested in giving worthwhile WordPress plugins and themes an opportunity to continue growing, while creating fair arrangements for their original developers.
This Could Be a Good Fit If…
- You own a commercial WordPress plugin or theme.
- Your product used to sell well but is now declining.
- You no longer have time for maintenance or support.
- You’ve stopped selling through another marketplace.
- You want to sell your product or business assets.
- You prefer ongoing royalties instead of a full exit.
- You have an older product that could benefit from modernization.
- You want to explore new distribution opportunities.
Different Products. Different Situations. Flexible Options.
There is no single arrangement that works for every developer. We’re open to discussing several possibilities based on your product, its current condition, and your goals.
Full Product Acquisition
Interested in making a clean exit? WPBay may consider acquiring suitable WordPress plugins, themes, or related software assets.
Depending on the agreement, an acquisition could include source code, intellectual property, branding, documentation, websites, and other transferable assets.
You receive an agreed purchase price, while the new owner takes responsibility for the acquired product under the terms of the transaction.
Revenue Sharing & Development Handover
Want to keep earning without managing day-to-day development? We can explore arrangements where WPBay or a development partner handles agreed maintenance, updates, and support.
The original creator may retain ownership or receive a negotiated share of future sales, depending on the agreement.
This option may appeal to developers who believe in their product but no longer want the operational workload.
Marketplace Distribution Partnership
Not ready to sell or transfer your product? You can explore publishing it on WPBay as an additional sales channel while continuing to manage development.
WPBay supports independent software creators with a commercial marketplace for WordPress plugins, themes, scripts, and services.
You keep developing your product while exploring a new audience and an additional source of revenue.
Already selling elsewhere? You don’t necessarily need to leave your current marketplace. For distribution-only partnerships, WPBay can be an additional channel. Acquisition and development-handover arrangements are negotiated separately.
What Kind of WordPress Products Are We Looking For?
We are interested in commercially useful software with a clear purpose, a legitimate ownership history, and potential for ongoing development or distribution.
WooCommerce Extensions
Checkout improvements, product filters, file uploads, payment integrations, shipping solutions, subscriptions, and store management tools.
WordPress Plugins
Content management, automation, forms, memberships, security, SEO, marketing, integrations, and other useful WordPress extensions.
Premium WordPress Themes
Multipurpose themes, niche business themes, WooCommerce themes, and established theme products with reusable design assets.
Discontinued Commercial Products
Previously successful plugins or themes that are no longer actively sold or maintained but may still have a viable market.
Developer Tools & Integrations
APIs, automation tools, developer utilities, external service integrations, and specialized extensions for WordPress businesses.
Established Software Businesses
Small WordPress software businesses with existing products, revenue history, customer relationships, or transferable business assets.
A product does not need to be a bestseller to be considered. We evaluate potential opportunities individually.
Work With People Who Understand WordPress Software.
WPBay is an independent marketplace built around WordPress plugins, themes, scripts, and developer services.
Our experience goes beyond listing digital products. We understand the technical and commercial challenges involved in building and maintaining WordPress software: compatibility, licensing, updates, documentation, customer expectations, and ongoing support.
Through WPBay and our broader development experience, we are exploring opportunities to acquire, maintain, distribute, and help revitalize established products.
Explore WPBay →What We Bring to the Conversation
- An existing marketplace for commercial WordPress software.
- Experience with plugin and theme development.
- Understanding of product licensing and distribution.
- Technical review and software quality experience.
- Knowledge of WordPress and WooCommerce compatibility.
- An international community of independent creators.
- Interest in sustainable, long-term product development.
A Straightforward Way to Explore a Deal.
You don’t need to prepare an elaborate business presentation. A short introduction to your product is enough to start.
Tell Us About Your Product
Send the product name, website or marketplace listing, a brief description, and what kind of arrangement you’re interested in.
Initial Product Evaluation
We’ll consider technical condition, market potential, ownership, maintenance requirements, and the feasibility of a partnership.
Discuss Possible Terms
If there’s mutual interest, we can discuss a purchase price, revenue split, responsibilities, transition requirements, and other relevant terms.
Agree on the Next Steps
Suitable opportunities can move toward due diligence, a written agreement, and a planned product transition. Nothing is transferred without an agreement.
Not every product will be suitable for acquisition. All proposals are considered individually, with no obligation for either party to proceed.
Your Work Deserves a Fair Conversation.
We recognize that a software product is more than its recent sales figures. Behind every plugin or theme are development time, technical knowledge, design decisions, and often years of customer feedback.
We also understand that a sustainable acquisition must account for future maintenance costs, technical condition, market demand, and commercial risks.
Our goal is to find arrangements that make sense for both parties, whether that means an outright sale, future revenue participation, or simply adding another distribution channel.
What Matters in an Evaluation?
- Clear ownership and transferable rights.
- Product usefulness and market relevance.
- Historical revenue and customer demand, if available.
- Source code quality and dependencies.
- Compatibility with modern WordPress versions.
- Support workload and outstanding issues.
- Documentation and transition requirements.
- Potential for continued development.
Common Questions From Product Owners
Can I sell a WordPress plugin that no longer generates revenue?
Yes, you’re welcome to submit it for consideration. A product with little or no current revenue may still have useful technology, a recognizable name, or a market opportunity. However, an acquisition is not guaranteed.
Do you consider discontinued or abandoned premium plugins?
Yes. We are particularly interested in learning about discontinued commercial products that could reasonably be maintained, modernized, and brought back to market. The person proposing a transfer must have the legal authority to sell or license the relevant assets.
Can I keep ownership and receive a percentage of future sales?
Potentially. We are open to discussing revenue-sharing arrangements where ownership, development responsibilities, support obligations, and revenue distribution are clearly defined in a written agreement.
Do I need to move my product away from CodeCanyon or another marketplace?
Not necessarily. For a normal WPBay distribution partnership, you may be able to continue selling through other channels, subject to their terms. An exclusive licensing agreement or full acquisition would have separately negotiated conditions.
How much would WPBay pay for my plugin or theme?
There is no fixed purchase price or standard valuation. Any offer would depend on the product’s financial history, technical condition, market potential, assets, and ongoing obligations. We discuss valuation individually if an opportunity is a suitable fit.
Can I propose a product that needs significant updates?
Yes. Products requiring updates or compatibility work may still be considered. We would need to evaluate the amount of work involved and whether the product has sufficient potential to justify continued investment.
Will my product and business details remain confidential?
We aim to handle initial acquisition discussions discreetly. If sensitive technical or financial information is needed, we can discuss confidentiality arrangements before detailed disclosure. Please do not send passwords, customer databases, or other sensitive personal information in your initial inquiry.
What information should I include in my first message?
The product name, a public URL if available, what the software does, its current maintenance status, and whether you prefer an acquisition, revenue sharing, or marketplace distribution. Approximate sales history is helpful but not required for an initial conversation.
Does contacting WPBay commit me to selling?
No. Initial discussions are exploratory. Neither party is required to proceed with a transaction. Any acquisition or development handover would require mutually acceptable written terms.
Ready to Move On From Your WordPress Plugin or Theme?
Whether you’re ready to sell, interested in sharing future revenue, or simply exploring your options, we’d be interested in hearing your story.
Tell us what you’ve built and what you’d like to achieve. If there’s a potential fit, we can discuss what working together might look like.
Prefer our website contact form? Contact WPBay here.