First impressions matter more than most people want to admit. Especially when you’re just starting out as a seller in a crowded marketplace, trying to get that first sale, first follower, or first review. On WPBay, your seller profile isn’t just a placeholder, it’s a trust-building asset. It’s your landing page, your pitch, your store window, and your About Me all rolled into one.
And that’s where a lot of sellers miss the mark.
Some treat it like a technicality. Fill in a name, maybe toss in a sentence or two about building plugins since 2014, and hope for the best. But buyers don’t buy from empty shells. They want to buy from people. From developers who care, creators who stand behind their work, and sellers who clearly aren’t going anywhere.
Your profile is how you tell them that’s who you are.
Lets take for example the profile page of FWDesign:
It is good, but still could be improved by uploading a profile thumbnail (the default thumbnail is used at the moment). The rest of the profile is well made, the header image is good quality and the description is engaging, while also offering customers reassurance that they will get support, by providing direct contact details.
Another good example is FBS Fusion‘s profile:
This profile is great, it has a clean thumbnail, a high-quality header image, a direct website link, social profile buttons, and a compelling description. These are all trust signals that help potential buyers feel confident. The bio is well-written and conveys purpose, showcasing the team’s philosophy around fusing design, code, and innovation. That kind of messaging resonates, especially when you’re trying to stand out in a technical crowd.
Still, there’s room to grow.
For example, while the profile mentions that they’ve launched several products, only one is currently listed. If more exist, they should be published to reinforce that claim. Product visuals like screenshots or demo links would further boost credibility. A brief highlight of their flagship plugin or theme in the bio would also help turn profile visitors into buyers.
Additionally, the profile shows 2 sales but no reviews yet. This is a great time to reach out to early buyers and politely ask for feedback. Just one or two honest reviews can dramatically improve how new visitors perceive the page.
Finally, badges matter! FBS Fusion already has some, including the early adopter and verified developer badges. But going further by earning support responsiveness or sales milestones can push the trust factor even higher.
As a conclusion on these example profiles, let’s be clear here, WPBay was built to help creators succeed, not to gatekeep. But if you’re not actively optimizing the tools we give you: badges, reviews, followers, the store design, then you’re giving up ground that other sellers are using to their advantage.
Start with badges. These aren’t just decorative icons. WPBay’s badge system is tied directly to activity, reputation, and transparency. Sellers get badges for verified identity, fast support response times, following community guidelines, earning consistent reviews, and building out a strong portfolio. If you don’t have any yet, start working toward them. Having a few badges next to your name makes it instantly easier for someone to trust your products, especially when you’re competing with other sellers who’ve been here longer.
A recent update of WPBay now allows sellers to also enable a country flag badge, which will be shown on their profile and products. To enable it, go to Seller Dashboard -> Settings -> Store and activate the ‘Show country flag badge on your products’ checkbox.
Then there’s the review system. It’s tempting to think, “Once I get more sales, the reviews will come.” But here’s the truth: you have to earn your first reviews, and sometimes that means following up. Buyers often don’t leave reviews unless they’re asked. After a successful sale, follow up politely. Thank them for purchasing. Ask if they need help. If they’re happy, let them know a quick review really helps small developers thrive on WPBay. You’d be surprised how many people will leave one when they’re reminded you’re a real person behind the code.
Now, let’s talk about your profile content. This isn’t a résumé. This is your introduction to the world. Use it to tell a story. Why do you build plugins or themes? What problems do your tools solve? What kind of buyer do you serve best? Don’t write fluff. Be direct. Be honest. And be human. Add a photo. Add links to your website or GitHub if you want. You’re not a faceless seller here. You’re part of the WPBay community and that means showing up.
Some of the best sellers on WPBay don’t have thousands of sales or the flashiest landing pages. What they have is clarity. A well-thought-out profile, a portfolio with intention behind it, a few reviews that say exactly what new buyers need to hear, and a tone that makes people feel like they’re in good hands.
Look around at what’s working. Visit the top-rated profiles. Pay attention to how they structure things. Which products are featured first? What does their support tab look like? Are they offering early access, free trials, clear upgrade paths? None of this is accidental. They’re building trust one step at a time.
Your profile can do the same.
This isn’t about gaming an algorithm or faking popularity. WPBay isn’t built for that. It’s about creating the kind of profile you’d personally feel comfortable buying from. Start there, and you’ll be surprised how quickly the sales – and the followers – follow.
If you’re new to WPBay and building out your profile now, focus on doing it right from day one. It’ll save you time, build credibility faster, and set a tone that makes your brand stronger long-term.
And if you haven’t applied to sell yet, you can do that here. Every great seller starts with a blank profile. What matters is what you do with it.
