🚀 The Dev - First WordPress Marketplace

Sell WordPress Plugins & Themes
On Your Terms

Join the marketplace that puts developers first with competitive commission rates, flexible licensing options, and WordPress oriented developer tools that help you maximize revenue.

Become a Seller Today Learn More
WPBay Dashboard
Why Choose WPBay

Built by Developers, for Developers

WPBay was designed with features to maximize your earnings and give you control over your WordPress products.

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Higher Earnings

Start with a 70% commission rate and earn up to 88% as your sales grow. Early adopters get a flat 12% commission for life!

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Flexible Revenue Models

Sell one-time purchases OR subscriptions. Choose what works best for you and for your products.

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Custom License Options

Create 1-site, 3-site, 5-site, or unlimited site licenses to maximize your revenue potential with tiered pricing.

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Developer-First Tools

Access our powerful API and PHP SDK for integration of licensing, updates, and purchase validation.

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Marketing Support

Every seller gets their own store page, plus WPBay actively promotes your products to our growing customer base.

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Sell Anywhere

No exclusivity requirements. Sell your products on WPBay, your own site, and anywhere else you want.

🎯 Exclusive Deal for Early Adopters

Lock in a flat 12% commission rate for LIFE - the lowest in the industry with no per-sale fees. Plus, receive an "Early Adopter" badge that sets your products apart on the marketplace.

Limited time offer - the sooner you join, the more you save forever!

Competitive Edge

How WPBay Compares to the Competition

We've designed WPBay with features we would have wanted to find in other marketplaces.

VS

WPBay vs. Envato (CodeCanyon / ThemeForest)

  • Revenue Models: Envato only allows selling lifetime licenses, while WPBay supports both one-time purchases AND recurring subscriptions.
  • Licensing Options: Envato limits you to single-site licenses, while WPBay allows you to create custom license tiers (1-site, 3-site, 5-site, unlimited).
  • Commission Rates: WPBay offers up to 88% commission vs Envato's maximum of 87.5% (and they charge an additional $5 per sale).
  • Exclusivity: Envato penalizes non-exclusive items with higher fees, while WPBay has no exclusivity requirements.

Commission Comparison

Total Sales WPBay Fee Envato Fee WPBay Advantage
$0 30% 37.50% + $5/sale +7.50% margin + $5/sale
$500 25% 37.50% + $5/sale +12.50% margin + $5/sale
$2,000 20% 37.50% + $5/sale +17.50% margin + $5/sale
$10,000 15% 35.00% + $5/sale +20.00% margin + $5/sale
$50,000+ 12% 21.25% + $5/sale +9.25% margin + $5/sale
Developer Resources

Powerful Developer Tools

On WPBay you will find WordPress oriented tools to help your workflow and your products.

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WPBay SDK

The WPBay SDK hooks into upgrader_process_complete to validate licenses after updates and can automatically serve version metadata via the REST API. You can use our helper class License_Manager to handle activation and renewal logic.

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API Access

Use the WPBay REST API to sync license keys, check user purchases, or handle plugin/theme updates. The API returns JSON responses compatible with the WordPress HTTP API (wp_remote_get, wp_remote_post), so you can integrate without extra libraries.

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Subscriptions

Offer recurring subscriptions with automatic billing and customer management handled for you. If you also use our SDK in your plugins or themes, you can allow users to purchase new licenses directly from the WordPress dashboard.

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Analytics

You can query your sales stats using your seller dashboard, filter by product. All reports are cached and paginated for performance. If you include the WPBay SDK into your product, extra usage info will also be available.

Getting Started

Start Selling in Four Steps

Join WPBay and start selling your WordPress plugins and themes quickly and easily.

Create Your Seller Account

Sign up for a free seller account in minutes. No complicated approval process or waiting periods.

Upload Your Products

Add your WordPress plugins or themes to the marketplace with our submission process.

Set Your Pricing & License Options

Choose between one-time purchases or subscriptions, and create custom license tiers to maximize your revenue.

Start Selling & Get Paid

Once approved, your products are live on the marketplace. Request payouts any time with just a $50 minimum threshold.

Common Questions

Frequently Asked Questions

Everything you need to know about selling on WPBay.

What types of products can I sell on WPBay?

You can sell WordPress themes, plugins, add-ons, and other WordPress-related digital products on WPBay. We welcome both one-time purchase products and subscription-based offerings.

How does WPBay's commission structure work?

WPBay offers a tiered commission structure that rewards sellers as their sales volume grows:

  • Starting commission: 30% (you keep 70%)
  • $500+ in sales: 25% (you keep 75%)
  • $2,000+ in sales: 20% (you keep 80%)
  • $10,000+ in sales: 15% (you keep 85%)
  • $50,000+ in sales: 12% (you keep 88%)

Early adopters lock in a flat 12% commission rate for life, regardless of sales volume!

How do payouts work?

You will have access to on-demand payouts with a low $50 minimum threshold. You can request payment whenever you want after reaching this minimum. We currently support PayPal, Skrill and direct bank transfer, with more payment options coming soon.

Can I sell my products elsewhere while selling on WPBay?

Absolutely! WPBay has no exclusivity requirements. You're free to sell your products on your own website, WordPress.org, or any other marketplace simultaneously with no penalty.

What licensing options can I offer for my products?

WPBay gives you complete flexibility in creating license tiers. You can offer single-site licenses, multi-site licenses (3-site, 5-site, etc.), unlimited site licenses, or any combination that makes sense for your product and pricing strategy.

How does WPBay help promote my products?

Each seller gets their own dedicated store page on WPBay. Additionally, we actively promote products through our marketplace homepage, category features, and marketing campaigns. Our growing customer base provides organic discovery that independent sellers typically don't have access to.

What tools does WPBay offer to help manage my products?

WPBay provides a suite of developer tools including:

  • PHP SDK for licensing and updates integration
  • Powerful API for custom integrations
  • Analytics dashboard to track sales and customer behavior
  • Subscription management for recurring revenue products
Is there a review process for submitted products?

Yes, WPBay has a detailed review process to ensure all products meet our quality standards. Get fast approvals so you can start selling quickly.

And even more...

Exclusive WPBay Elite Seller Program

Unlock special benefits as your business grows on WPBay.

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WPBay Elite Seller Status

Once you reach $50,000 in total sales on WPBay, you'll automatically be enrolled in our Elite Seller Program, which includes:

  • Permanent 12% commission rate (you keep 88% of every sale)
  • Special "Elite Seller" badge on all your products
  • Priority support and review process
  • Featured placement opportunities on the WPBay marketplace
  • Exclusive "WPBay Elite Care Pack" with merchandise and goodies shipped directly to you
For WordPress Developers

Why WPBay?

The premier marketplace for selling WordPress plugins and themes.

WPBay offers an ecosystem for selling WordPress solutions while maximizing your revenue potential and business growth.

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Flexible Revenue Models That Work for You

Unlike other restrictive marketplaces, which only allow selling lifetime licenses, WPBay empowers developers with multiple revenue streams. You can choose between one-time purchases or recurring subscriptions, WPBay supports both models.

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Customizable Licensing That Maximizes Earnings

When selling WordPress themes or plugins, licensing options directly impact your revenue potential. Other marketplaces limit you to single-site licenses, but WPBay lets you create custom license tiers, to match your unique products. Offer 1-site, 2-site, 10-site, or unlimited licenses - all according to your pricing strategy.

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Your Personal Storefront with Built-in Promotion

At WPBay, every seller receives their own dedicated store page, creating a home for your WordPress products. Unlike other platforms, which have limited account visibility, we promote your plugins and themes to our growing customer base.

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Community-Focused Growth Partnership

As a young, developer-focused marketplace, WPBay understands the challenges of building a successful WordPress business. We're not just another faceless platform - we're building a community where developers can thrive. Our own success is directly tied to yours, so we want you to succeed.

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Transparent and Fair Commission Structure

While other marketplaces take substantial cuts from your sales, WPBay offers competitive commission rates that respect the value you create. We believe in fair partnerships that allow developers to reinvest in their products and grow their businesses over time.

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Developer Focused At Our Core

WPBay was founded by WordPress developers who understand the ecosystem from the inside out. This developer first approach means our platform understands the real pain points when selling WordPress and WooCommerce plugins.

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Marketing Support Beyond the Platform

We understand that selling WordPress plugins requires more than just listing them on a marketplace. Get marketing support, including feature spotlights, social media promotion, and educational content that highlights your products.

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Simplified Technical Requirements

Getting started with selling WordPress themes on WPBay is straightforward. Our onboarding process and our technical guidelines eliminate the frustration often experienced when getting started on other platforms.

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Growing Customer Base Eager for Quality Solutions

WPBay is building a reputation as the destination for premium WordPress and WooCommerce plugins and themes. Our growing customer base consists of WordPress users seeking high-quality, well-supported solutions.

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Future Focused Platform Development

The WordPress ecosystem is constantly evolving, and WPBay evolves with it. We tweak the platform constantly based on what other devs ask for: better docs, faster review times, and saner APIs. You shouldn't have to fight to parse our XML feed.

Ready to Start Selling WordPress Plugins & Themes?

Join the marketplace that puts developers first and sell your plugins and themes with higher commissions, flexible licensing, and useful tools.

Become a Seller Today Learn More